At Forward, we believe art and creativity is a vital part of what makes us happy, mentally healthy, and inspired. Over the past hundred years, technology has done an incredible job at providing new opportunities and avenues for creators to make all our lives more creative, fun, and filled with art.

We believe that as consumers adopt new technologies like XR, gaming, AI, and web3, this trend is going to increase exponentially. As it increases, ‘entertainment’ is going to become even more embedded in our daily lives and influence how we educate, inspire, connect, and have fun.

We’ve personally spent millions of hours listening to music, watching movies, going to shows, playing video games, building software, making funny face filters, communing in NFT discord servers, fine tuning stable diffusion, immersing in VR, and reading lots and lots of sci fi.

Through all of this we’ve built up a deep understanding of how emerging technology is going to move the entertainment industry forward. So, our mission is simple: use technology to help our clients be more successful so we can highlight and help the humans that do the creating.

Pioneering Responsible Progress

With great power, comes great responsibility. While we view technology as a catalyst for human and creative progress, we also recognize that we have a part to play in guiding the next iteration of the internet conscientiously.

We have shaped our approach to be inclusive of four key areas of focus:

Human Experience

We build experiences that foster positive relationships, safe spaces, and non-addictive experiences for users.

Inclusivity

We test experiences for unintended biases and we design with input from diverse communities.

Safety

We match industry leading standards for data safety and privacy.

Value Equity

We ensure that value is distributed fairly from creator to consumer.

The Forward Team

  • Sam Schoonover

    Founder

  • Rachel Noonan

    Chief Strategy Officer

  • Kevin McMahon

    Chief Business Officer

  • Alex Rowan

    Senior Creative Producer

  • Eliott Sanchez

    Executive Producer

  • Kristian Kruse

    Director, People Operations

  • Ella Lin

    Lead Researcher

  • Ryan Cenicola

    Senior Producer

  • Eric Wagliardo

    Creative Producer

  • Andreea Magdalina

    Andreea Magdalina

    Community, Strategy & Partnerships

  • Jameson Thomas

    Producer + Talent Partnerships

  • Reed Matthews

    Creative Producer

  • Daniel Kelly

    Creative Producer

Our network of partners