Universal Innovation Partner
Forward is proud to be an integrated strategy and design partner of Universal’s Innovation team. We help imagine, design, and test future-oriented products and experiences.
Coachella 2023
Forward is Coachella’s in-house innovation studio and supports their business development team. The programs we produce help scale the Coachella experience online and increase revenue.
Renfield
Working with Universal, we developed the phygital strategy, designed the UX, web3 platform integration in partnership with Aptos and brought the campaign to life across experiential, digital, and marketing platforms.
The Exorcist: Believer
Forward designed a gamified experience in collaboration with Hang and Aptos, extending the film narrative into people’s lives. managed the partnership and production, and brought the campaign to life across digital and marketing platforms.
Coachella 2022
We managed partnership, strategy, design, and production of Coachella’s gaming, web3, augmented reality, mixed reality, and community programs.